Buying a used watch is by far the way to go — if you know what you are doing or you shop with someone who does. If you have no idea what you’re doing, there is a good chance you will either overpay or worse yet, buy a fake luxury watch. This post will ponder the best ways to buy used as well as how to get a good deal.
Vintage watches have become extremely popular among watch enthusiasts. Why is this? Why are antique watches not just antiques but sought after pieces? We explore the history of the Swiss watch industry that created “vintage” as well as why they are so popular now.
There are so many options to choose from when it comes to pilot watches and every producer claims an aviation heritage and the better pilot watch. We dissect the truth behind their claims.
Patek Philippe and Seiko can live in harmony. Your personal brand can be deeply impacted by being a watch snob. Read on to learn how to “not be that guy” and don’t be a watch snob.
I was inspired to do an analysis of the marketing ads by the major watch companies after paging through the International Watch Summer 2016 edition. Some do a great job but some ads are just terrible. We’ll look at the good, bad, and ugly in this series of posts.
When you put on your watch, what is the experience you are getting out of the watch? What is the image you are projecting? What is the personal brand you are communicating? What is your identity? In this blog post, we’ll focus on what you consume and communicate when you buy a watch.