There are so many options to choose from when it comes to pilot watches and every producer claims an aviation heritage and the better pilot watch. We dissect the truth behind their claims.
Patek Philippe and Seiko can live in harmony. Your personal brand can be deeply impacted by being a watch snob. Read on to learn how to “not be that guy” and don’t be a watch snob.
I was inspired to do an analysis of the marketing ads by the major watch companies after paging through the International Watch Summer 2016 edition. Some do a great job but some ads are just terrible. We’ll look at the good, bad, and ugly in this series of posts.
When you put on your watch, what is the experience you are getting out of the watch? What is the image you are projecting? What is the personal brand you are communicating? What is your identity? In this blog post, we’ll focus on what you consume and communicate when you buy a watch.