Elie Bernheim the CEO of Raymond Weil with the Beatles watch in the background

Choices: RAYMOND WEIL & what it means to be Swiss (feat. CEO Elie Bernheim)

Swiss watch companies are facing a tough market with sales down 11% in 2016. RAYMOND WEIL is an affordable Swiss luxury watch company that is continuing to innovate themselves through this period, harkening back to the company’s DNA to look for new inspiration. RAYMOND WEIL and CEO Elie Bernheim have choices to make as they navigate this difficult slump in the Swiss watch market. 

The luxury Swiss watch industry has been struggling in 2016

Tempting Choices or Tempting Fate? Current State of the Swiss Watch Industry

Episode 2  How the Swiss ended up as the predominant watchmakers has been the result of a series of choices and fate throughout history. However, contrary to common belief, the Swiss have not always been the dominant force in the watch industry. It has only been post-1877 that the Swiss transformed their methods and were able to compete with the rising American watch producing titans Waltham, Elgin, Hamilton, and others.

Selection of luxury watches at the European Watch Co

Disruption? The future of the luxury watch industry

The luxury watch industry is in one of its biggest slumps in recent history after experiencing years of unprecedented wealth and growth. Is it a result of the economy? Is the industry dying overall? Will the industry fade away forever? How will companies make it through the slump? Who will emerge on the other side? Over the next two months, we will release a 15-article, three-part series devoted to the following topic:

Disruption? The future of the luxury watch industry