rolex-factory-inside

How Did Watch Prices Get So High?!?

How did watch prices get so high? The number one response from watch enthusiasts seems to be “greed” – though “maximizing profits” would be the politer way to say it. Looking at the recent history of watch industry growth, I don’t see evidence for pure greed. Instead, I see companies investing in what seemed to them (at the time) like sustained and unrelenting growth between 2005 and 2015. In this article, I will walk you through the increases in watch prices and why they have gone up faster than the rate of inflation. In the next article, I will explain why all of the sudden people aren’t willing to pay those prices anymore.

watch industry food

How’s the Food? It’s Actually Like the Watch Industry

The watch industry is a very complex environment. While it is fascinating in the sense that it thrives off selling obsolete mechanical watches, it continues to baffle many watch collectors. I’ve assembled a simple analogy for the industry. This analogy includes the classic brands as well as the newer prestige brands entering the fray, and also micro brands. As an owner of both traditional Swiss watches and micro brands, this analogy brings both into perspective for me. The analogy starts down a road directly to my heart — food…

Weiss Watch Co Cal 1003

“It’s Complicated”: The American Watch Industry, Federal Trade Commission, and Claiming “Made in America”

Made in America claims in the watch industry have been elusive. Claiming anything is made in America is very difficult and costly in today’s global economy. The US has an “all or virtually” all parts made in the US requirement. Recently, many American watch companies have been rebuffed by the Federal Trade Commission for misleading claims. Watch companies claim the FTC guidelines are vague and put American companies at a disadvantage. To get to the bottom of it, I interviewed the FTC’s lead attorney for enforcement as well as two of the only American watch companies currently making Made in America claims. 

Watch industry price increases

Why Watch Price Increases Are Not As Out of Control As They Seem (publ. in ABTW)

Watch price increases seem like they have been out of control. In this article, I resort to some basic principles of economics to look at the watch industry and analyze just how much prices have increased, specifically for Rolex. I have repeatedly said how fascinating the watch industry is — in this case, even exchange rates and inflationary adjustments across borders become interesting. I’ve broken these concepts down into digestible bits that bring these concepts from your Economics 101 class into perspective.