Bremont ALT1-WT World Timer

Bremont Watches: Zero or Hero?

Today a new British watchmaking company called Bremont is ensuring the watch industry (and consumers) are fully aware that they are restoring England’s lost horological roots. This article will explore both the good and the bad, hopefully by providing a fair and balanced look at this company that has demonstrated incredible growth.


How Did Watch Prices Get So High?!?

How did watch prices get so high? The number one response from watch enthusiasts seems to be “greed” – though “maximizing profits” would be the politer way to say it. Looking at the recent history of watch industry growth, I don’t see evidence for pure greed. Instead, I see companies investing in what seemed to them (at the time) like sustained and unrelenting growth between 2005 and 2015. In this article, I will walk you through the increases in watch prices and why they have gone up faster than the rate of inflation. In the next article, I will explain why all of the sudden people aren’t willing to pay those prices anymore.

micro brand watch montana watch co

Micro Brand Watch Update Winter 2017 (Part 1)

This is article 1 of 2 parts and features 6 brands. Check part 2 for the other 5 brands. The micro brand watch has become increasingly popular among novices and enthusiasts alike. In December, I noted the Most Inspiring Micro Brand Watches of 2016 in the Micro Brand Watch Awards. This article is a continuation of that spirit by introducing and continuing to provide updates on micro brand watch companies. 


The Different Kinds of Watch Buyers. Which Are You? A Critique of the Micro Brand Watch Market

I have had the privilege of speaking with many micro brand founders in all price ranges and varying degrees of success. They are inspiring and many of them I look to for their thoughts and analyses on the micro brand industry. One question I like to ask founders is “who buys your watch?” or “who is your target customer?” I have heard very detailed responses all the way down to “I, for one, would definitely buy my watch” . . .”people that like watches” . . .”we won’t know until we start selling them!”…..

While these are a range of possible answers, they can also signal some pitfalls that can come with launching a watch brand. There are many types of watch buyers out there and every brand should be targeting one type and designing their watch in look, feel, and price to appeal to that customer. Some micro brands know their customer very well and do a great job, while others miss the mark. Below is my summary of the types of watch customers out there. Which type of watch buyer are you? 


The Year the Swiss Watch Industry Almost Disappeared

139 years ago at the 1876 World’s Fair, the Swiss watch industry performed industrial espionage! Except it wasn’t —  The American watch industry was all but fully complicit in sharing their secrets! If you don’t like history, this article is not for you. However, if you like watches and their history at all, or even if you care about how things were made 140 years ago, then you should read this article. To fully understand how dire these times were for the Swiss industry, their representative wrote “It is obvious to all that at this moment the American factories have the advantage. Their products are wanted everywhere, they manufacture and they sell, while the Swiss factory is idle and its agents are without business, many with unsold goods.” This is the story of intrigue, secrets, strategy, and serves as the launching pad for the eventual Swiss dominance of the watch industry. This is the story of 1876.


Swatch Group’s Dreaded Two Words: Growth and Inventories

Swatch Group is suffering from decreased sales and profits while accruing massive inventory levels over the past few years. The company has recently identified non-specific opportunities for growth in 2017 that seem to have little chance of loosening the quickly tightening belt. While Swatch Group’s self-projected sales growth would be nice, growing inventory levels are something that cannot be ignored. This should leave all of us wondering Is Swatch Group being realistic? Here is my op-ed analysis.

watch industry food

How’s the Food? It’s Actually Like the Watch Industry

The watch industry is a very complex environment. While it is fascinating in the sense that it thrives off selling obsolete mechanical watches, it continues to baffle many watch collectors. I’ve assembled a simple analogy for the industry. This analogy includes the classic brands as well as the newer prestige brands entering the fray, and also micro brands. As an owner of both traditional Swiss watches and micro brands, this analogy brings both into perspective for me. The analogy starts down a road directly to my heart — food…